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PCMA’s Digital Event Strategist Program is Here

DigitalEventStrategistPCMA’s Virtual Edge Institute DES (Digital Event Strategist) Program is a live online course that provides interactive training on how to plan, deliver and measure online events. INXPO’s very own Vice President of Events and Learning, Emma King, was one of the thought leaders who helped empower to deliver on this industry leading course.

For those new to the industry, the DES Program certifies users in an understanding of what it takes to run a virtual event. The course is made up of a 10 module curriculum that introduces each concept behind events.

Modules include insights on:

-Organization, project plan and timeline
-Technical insight for choosing your vendor
-User experience
-Unified experience strategy for hybrid events
-Content strategy
-Engagement strategy
-Understanding elements of integration (marketing automation, member registration)
-Revenue models and strategy to bring monetization
-Production strategy

INXPO knows that successful events are built on effective strategy where both the technology and services are optimized to deliver an end-to-end event experience, and pride ourselves on the INXPO Service Wheel philosophy offering many of the services that are trained in the Digital Event Strategy Certification.

To learn more about how you can go from beginner to certified online event pro with the PCMA DES Program watch the video below or visit their website.

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