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Tending to Your Blooming Video Library

Video GardenIn late May, during a blustery 40-degree day, I trekked to the farmers market (because, spring) to get some plants to create a modest garden on the deck of my high-rise apartment. 

Fast forward to mid-July, and I’d have to say things are going pretty well. My tomatoes are the size of small marbles AND tasty. My basil plant despite shriveling up into something that resembled a bale of hay post-weeklong vacation, has since recovered. I would say come October, I will be one of those people, a real adult, who can bring in boxes of extra produce to give out at the office or learn how to get into the ‘art’ of canning. Fingers crossed.

Where am I going with this?

The same skills that make someone a good gardener can also be applied to cultivating and managing video content! As a content strategist here at INXPO, I work with clients to organize broadcasts into a cohesive, organize and fruitful garden-of sorts.

Tag:

Is this thing an heirloom tomato or a green pepper? Without tagging, I may never know.

Tagging your video content is paramount importance from two perspectives.

One, as a content manager if you create a library of tags that you can apply to your content, and don’t stray from your curated library of tag terms, your tags stay consistent and organized. Keep your tags simple; roundtable, webcast, launch, leadership, hybrid etc.

Two, your viewers will love how easily they can search for content, or be served up related content thanks to your tagging scheme!  This means your clients will have more exposure to beneficial, correlated programming to what they are interested in.

Sort:

Is your video hub looking like a weedy, overgrown nightmare?

Just like content tags, organizing your video assets into channels and/or series is a macro way of grouping everything together. When I work with clients who are just starting out, I recommend that they start small when creating channels of content. Starting off with 10 empty channels can sometimes lead to failure if the strategy isn’t in place (that’s another blog post altogether…). You don’t want your channels to wither and die. I recommend starting with three channels, centered around high level categories for upcoming videos/broadcasts. Once the environment grows, series (channels, within a channel) can begin to ‘sprout’.

For clients that have hundreds of video assets, more channels might be necessary right off the bat. For me, I fall victim to overthinking things. I could find commonalities between things that are so bizarre and granular, that probably wouldn’t make the most sense to anyone else. Avoid this. Again, channels can wither and die if you create hyper specific channel categories and names.

Here are a few examples of simple, yet effective potential channel names;

  • Employees
  • Internal News
  • Onboarding
  • Marketing
  • Leadership
  • Social
  • Webcasts
  • Live Broadcasts

Maintain:

Water and weed.

I did not realize how often my plants demand water. Without a hose, watering these needy little guys, on a daily basis (who knew?) can be quite a task, but the benefit is well worth the effort.

Video content needs refreshment and routine. Don’t let your library stagnate, viewers love consistency, keep viewers coming back by creating a program cadence. This way you will create good viewing habits (ex: your audience knows that every Tuesday, at noon they can view a new program) and you, as the content creator, will feel some responsibility and ownership in creating that new content. I honestly feel bad when my little plants are looking dried out and sad…. kind of the same thing right?!

Know what content is old, lacking in views or irrelevant, and pull it out of your hub! You don’t want to mix outdated programming in with fresh relevant programming! Don’t delete it – archive it, so you will have it for future reference if the occasion arises.

The bottom line is, with a little effort, planning and organization you and your viewers can enjoy a bountiful harvest.Through INXPO’s webcasting solution, your videos can be organized and accessed through a Webcast Portal embedded directly on your website. To learn more about the Webcast Portal features, view our feature sheet guide.

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