Communication is the lifeblood of an organization, particularly when communicating information that is critical to educating, training and recruiting employees, as well as attracting and maintaining customers and partners.
Internal communications are typically handled by email, company newsletters, or a portal that’s part of a company’s intranet. These forms of communication are static and outdated, and not consistent with today’s sea change from consumption to interaction and conversation.
Study: Best Intranets of 2013
In a recent study by Nielsen Norman Group, Jakob Nielsen took a look at the best intranets of 2013 and shared the attributes that make them relevant to the ways that we are communicating today. Amongst other things, these characteristics include video, personalization, social features and mobile optimization.
Our Take: Internal Communications Trends
We wanted to break down some of the features mentioned within the report and take a closer look at the trends that we find most important in developing an effective intranet.
There is a huge importance in the greater use of video within intranets. Video is how millennials and the new interactive workforce obtains and retains content. Uniting updated video capabilities with next generation webcasting and interactive social-casting tools is pivotal to maximize dialogue with target audiences and increase information sharing within a company’s intranet. INXPO’s Social Business TV (SBTV) is based on video content housed in a single, branded online destination, so there’s no better way to make what may have traditionally been boring news content more interesting, engaging and diverse than using video to deliver it.
Giving the end-user the ability to personalize program recommendations, create a group of connections to follow, and decide which discussions to keep track of is vital to enabling employees to engage and interact freely. This, along with the ability to create branded, topic-specific channels of content that are completely customized, are what makes SBTV so groundbreaking for internal communications.
Employees and customers of businesses large and small are seeking a new level of interactivity while engaging with content. Interactive audience chat boxes, moderated Q&A, live polls and surveys, slide presentations, desktop sharing, activity streams, and other social-casting tools are key in maximizing dialogue within intranet systems. And SBTV’s new Social Sharing functionality enables easy and convenient sharing of the content inside intranet environments.
We live in an age where 46 million people worldwide work remotely and where your employees, customers and partners are just as likely to be across the country as they are to be right next door. This makes mobile optimization of a company intranet essential, and no longer just an option. With SBTV, audiences can access and engage with intranet content from their smartphone devices or tablets.
Quick access to work resources
Access to important resources within any intranet is critical. SBTV’s new Daily Digest provides regular updates on new content, new comments in followed discussions, recommended programs and updates on connection activity. This is especially true when you factor in the simple navigation and intuitive channels of topical programming.
Making it easy for constituents to log-on to any environment is important, as is making it even easier to sign into multiple accounts directly from one environment. Our SBTV tool works with single sign-on, including with existing company intranets, social business media deployments (like Jive) and with external social media sites (like Twitter, LinkedIn and Facebook) where applicable.
Traditionally, employee portals and intranets become lightly used and irrelevant quickly, but the future proves to be optimistic with new video-based technologies. At INXPO, we believe that updating internal communications tools is necessary to allow these audiences to interact with content, provide instant and continuous feedback on the programming, and to ensure everything relevant is measurable and actionable.
What are your thoughts on the traditional “intranet” and where it is headed?
Use the Comments section below and let me know.
Post contributed by Scott Kellner