McGraw-Hill Education’s recent Transformative Teaching Virtual Event powered by INXPO, positioned McGraw-Hill Education as a thought leader in the learning technologies space. With 3,700 unique log-ins, an attendance conversion rate of 44 percent, and $6 million in closed business from event attendees, the marketing event exceeded expectations, and set a new standard for attendee interaction both during and after the event. However, increased conversion rates were not the only important success indicators for the McGraw Hill Education team.
The McGraw-Hill Education team used INXPO’s Online Event platform to drive more than 1,000 questions and 6,300 comments. “McGraw-Hill Education created a compelling program that did more than inform and educate,” Daniel Lotzof, Executive Vice President, INXPO, says. “It engaged attendees and sparked a thoughtful conversation.”