Top 5 Reasons to Attend Smart CMO Virtual Forum

(Note: This event is now available on-demand – registration is still open!)



On Thursday, June 16, 2011, a global community of marketing executives will gather at Smart CMO Virtual Forum. Smart CMO is a virtual event produced by VIVA Creative and JAGENCY and hosted on the INXPO virtual events platform. Here are our top five reasons to attend Smart CMO.

1) Chat with Lady Gaga’s former social media manager

That’s the first thing I noticed on the Smart CMO agenda page – at 12:30PM ET, Dave Bushnell, Lady Gaga’s former social media manager will participate in a Live Chat in the Smart CMO Networking Lounge. Here’s your chance to ask him how to build a following on Twitter, Facebook and more. Here’s a video interview with Dave, done by Emily Greene of VIVA Creative.

2) Learn about New Marketing Metrics

At 3:30PM ET, Ted Rubin, Chief Social Marketing Officer, Collective Bias, presents “The New Metric: Return On Relationship.” As marketers, we often struggle to determine meaningful metrics for our business objectives, so I’m excited to hear what Ted has to say. I think “ROI” has become a bit of a cliche, so I’m intrigued by Ted’s new metric, which I’ll term “ROR.”

3) Learn how to be a Digital Maverick

With Dirk and the Dallas Mavericks winning the NBA Championship, it’s now time to turn our attention to the Digital Mavericks. At 1:40PM ET, Paull Young, Director of Digital Engagement at Charity: Water presents “Be a Digital Maverick.” Be sure to tune in to the live chat with Paull at the conclusion of his presentation.

4) Connect with Leading Marketers

Like physical events, virtual events can be great for networking. My stack of business cards can remain on my desk, while my virtual business card (vCard) will be ready to go. I’ll swing by the Networking Lounge here and there to check out what the community is buzzing about.

5) It’s Starting Soon (or, it’s already started)!

Don’t miss out. Depending on when you’re reading this, the event may be quickly approaching. Or, it may be in full swing! To register for Smart CMO, visit this page:

If you see me in the event, be sure to drop me a line!


Post contributed by Dennis Shiao