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Tweet Summary: A Look Ahead at Online and Hybrid Events

On February 21, 2013 INXPO TV’s Thought Leadership channel hosted a live broadcast titled “A Look Ahead: Online and Hybrid Events in 2013.” The program featured three thought leaders in the events and event marketing space: Heidi Thorne, Scott Lum and Todd Hanson.
Here’s a best practice for presentations: send a tweet to promote the program just as it’s beginning.

That allows others to notice and further promote the event.

It’s also a good practice (if your hands are free to do this) for presenters to acknowledge audience members.

Another presenters’ best practice: find (and arrange) furniture (in the background) that matches the color palette of your webinar console. Nice touch, Scott!

The program began with the ever popular topic of “engagement.”

Heidi urged all of us to consider a mobile strategy for our online and hybrid events.

Todd came on next to share some nuggets of wisdom.

Next. Scott chimed in on why digital events AUGMENT your physical event. Preach to that choir, Scott! (we agree.)

Scott “won” the prediction competition, as voted on by the INXPO TV viewers. They agreed most with his prediction on online events as a hub for your content marketing.

The closing of the INXPO TV program led to a few concluding tweets.


Post contributed by Dennis Shiao

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