For those of you who missed out on the action of PCMA Convening Leaders in Austin or broadcasted live on our platform, you are in luck! Convening Leaders is the definitive annual event for the business events industry. Viewers get the insight needed to develop winning business strategies and benefit from unique learning experiences – filled with inspirational presentations, real-world case studies, peer exchange and access to leading solution providers.
Join our webcast with Marketing Scope on 1/25/17 at 1PM CT to hear from Sean on how you can be making the most of your metrics. One of the greatest benefits of running a virtual event is the data you receive about your how your audience interacts with your content. The sheer volume of the data can be intimidating, though.
New customer’s often worry, “will a virtual event cannibalize my physical event?”. The answer is no – in fact the answer to this common misconception is quite the opposite. Hybrid events, consisting of both a physical and virtual audience give you the best of both worlds and provides for the best qualifications of leads.