We are surrounded by brands in our daily lives: the cars we drive, the foods we eat, the technology we use, the products that fill our homes. But not all brands are equally valued; some are more recognizable and valuable than others.
Why is that? What makes one brand more visible and popular, and therefore more valuable, than another? Thinking about it as a marketer, it comes down to how well a brand speaks for itself – how it communicates and how its story resonates with its customers.