Written by INXPO’s VP of Learning and Event Strategy, Emma King, for eLearning! August/September 2016 Magazine.
Marketers have been leading the way for many years, delivering a simple yet attractive message in short snippets or segments, like TV advertising slots or social media. When training employees in a virtual learning environment, often the goals are very similar to that of a marketer’s, the strategy needs to grab the viewers’ attention and help them retain information. Luckily for trainers, marketers have already shown us many different tried and true best practices to apply to virtual learning.