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Strategies to Supercharge Virtual Learning

elearningarticleWritten by INXPO’s VP of Learning and Event Strategy, Emma King, for eLearning! August/September 2016 Magazine.

Marketers have been leading the way for many years, delivering a simple yet attractive message in short snippets or segments, like TV advertising slots or social media. When training employees in a virtual learning environment, often the goals are very similar to that of a marketer’s, the strategy needs to grab the viewers’ attention and help them retain information. Luckily for trainers, marketers have already shown us many different tried and true best practices to apply to virtual learning.

INXPO Joins Marketo for the Most Innovative Online Marketing Conference of the Year

marketomarketingnationonlineINXPO, a Marketo LaunchPoint® partner, will once again be powering the streaming of this year’s Marketing Nation Online: Tomorrow’s Marketer. On September 14th, from 9:00am to 1:00pm PT, thousands of marketers from around the globe will connect on INXPO’s award-winning platform to network and learn best practices from the CMO of Forbes and heads of marketing from Facebook, Visa, Blue Cross Blue Shield and more.

Want to differentiate? Use video

drew linkedinSeen any good online video ads lately? Chances are, you’re seeing a lot more video content of all varieties, no matter how much time you’re spending on the Internet. Video has quickly become the most popular format for delivering content, and that is unlikely to stop anytime soon – a significant opportunity for enterprise marketers.