Key Metrics Every Video Program Should Have

Key Metrics Every Video Should HaveOur 12.9 Product Release included improved marketing automation that helps with  better qualifying your leads and simplifies the data collection process. As for most things, a cleaner and more detailed perspective leads to more insights. When it comes to lead generation specifically, having more insights on leads creates better nurturing and scoring programs and a fuller marketing funnel.

From Client to XPO: How to Become a Self-Service Pro

INXPO_self_serviceI first started working with INXPO in 2010, when my organization (a trade association) fell on hard times due to a lack of attendance at in-person events. With the recession in full-swing, we needed to do something – and quickly – to turn the downward spiral around. Luckily, a huge increase in attendance at our webinars signaled, “put your conferences online”. The response was outstanding – we had over 11,000 people register for our first event in February 2010, and brought in over $100K in sponsorship revenue.