Mastering Audience Acquisition For Your Online Events: Define Your Target Audience

target_audienceA solid audience acquisition strategy crucially dictates whether your online event will be successful. This three-part blog series will outline the strategic framework for defining, developing and deploying a measurable audience acquisition campaign.

Who is your target audience? If your response contains less characters than a typical Tweet, you need to do a little more homework.

Marketo Summit Highlights

MarketoSummitKeynoteMarketo’s Marketing Nation Summit is well on its way and we have tons of inspiration to share with you. The Summit is all about “Tomorrow’s Marketer” and digital transformation happening across an organization. There were many great takeaways from the keynotes, but here are some of our favorite highlights.