Film director Woody Allen once said, “80% of success is showing up.” He offered this advice to young screenwriters and playwrights back in the 1970s, but it’s a great philosophy today. Why? Because appearances matter more than ever.
Our culture has become accustomed to visuals, from advertising to television to fashion. How things look is hugely important to how we perceive them. Seeing – and being seen – has become a national obsession.