Messages that engage and inform wide and diverse audiences are hard to create. Great communicators know a secret that all businesses should keep in mind: the most powerful messages are those that are remembered.
Super Bowl XLIX offered a great example of reach and impact. Not only was Sunday’s game the most watched TV show of the year, but many of the messages broadcast during the program were memorable. Various observers analyzed the impact for marketers, and virtually every advertiser got a good return on their investment. Engagement remained high throughout the program, too, thanks in part to the closeness of the game on the field.