What does it take for a person to connect with millions of people via television? It might seem like a mysterious skill that only a talented few possess, but in reality all of us have the potential to reach and engage people we can’t see.
TV personalities, especially newscasters, tend to have a charisma that makes audiences take notice. And yet, their main connection to the millions who watch them live is through a camera.
What’s the secret? It’s called telepresence. The term refers to the use of audio, video and other interactive elements to enable people to feel or appear that they’re in a location where they aren’t physically present. Telepresence is just the means for reaching audiences. Connecting with and engaging them requires other things that, fortunately, we all have within us.