There’s a two-letter acronym that serves as the foundation for the majority of professional organizations: CE. Anesthesiologists, pediatricians, lawyers, zoologists and more — employees from nearly every field count on continuing education credits. From satisfying a requirement that will maintain their operating licenses to adding a line on their resumés for a competitive edge in the job market, CE is crucial. But the digital age is raising a serious question: are we going about CE all wrong?
Video is everywhere in our world today. It’s an expected part of our interactions with friends, family and business. Companies today leverage video not only to tell their story, but to generate leads and interest in their product. Video drives discussions, and decision making. Video educates and informs. Given this wide adoption (and expectation) that consumers have to see video, it can be surprising to see how many webinars today still don’t incorporate video in some fashion.
I recently attended the Masters, where I got to see some amazing golf shots. A course like Augusta National is one of the most challenging around, and it takes tremendous skill and mental toughness to compete there. As I watched gifted professionals work their way around Augusta, it was clear that the contenders were the ones who had a variety of shots in their bags and knew when each one was needed.
When planning a mission critical communication program, webcast, or online event, gaining the attention and interest of your audience is critical. We have put together a guide on how to increase your webinar registrants during the pre-launch, launch and post launch phases of your webinar.