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Best Practices for Planning a Hybrid Event


Hybrid events combine a physical event with a virtual component to create an integrated and interactive experience for all audience types. Hybrid events can extend the reach of your audience and generate new revenue opportunities for your business. In addition, the virtual components of a hybrid event enable you to supply content and entice a brand new virtual audience to decide to attend in person for the same future event.

If you are like most event planning professionals you have the physical event planning process down to a science, but what about when you incorporate a hybrid extension to your event? Where do you start? Follow these hybrid event planning best practices to make sure you hit a home run.

10 Things People Forget During a Webcast

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When creating a live presentation there are a lot of moving parts and it’s easy to overlook certain aspects of your presentation. Here are 10 things most presenters forget when presenting a webcast. You can thank us later!

1.    Explain to the audience up front how to use the console

The majority of people have little experience attending webcasts and online events. They aren’t familiar with the different platforms and may not understand all the great interactive features they can use to participate in a presentation. It is important when presenting a webcast to explain how to use the console, point out different areas such as the chat window, the different widgets and where to go for help. Taking a few minutes to familiarize your audience will help everyone to be more engaged. You can have the audience test features by asking them to type in what city they are viewing from in the chat window or what they are hoping to learn in the Q&A window. 

Leveraging Video: The Future of Strategic Corporate Communications


From product releases to company news flashes, video is used everywhere in business today to communicate. Video is the new standard on how people become informed and learn. Taking its lead from TV, video conveys in one minute, what may have taken 10+ printed pages. Less time, more interesting, and a higher level of retention are the key business benefits from video.

The end result is that video is a faster more interesting method to communicate and for the audience to learn. There are two primary categories where video is leveraged for corporate communications.

Live Broadcast Streaming and Pre-Recorded Videos

This type of video can be pre-recorded or streamed live and like watching the news on TV, the ­­audience views, but does not engage with the content. While highly effective to quickly deliver it’s messaging, this form of video delivery is single direction, speaker to audience.  It is not interactive.  This type of solution is deployed by many enterprises today.

10 Steps You Need to Master When Planning a Webcast


If you are new to the world of webcasts, it is easy to feel overwhelmed when you sit down to plan.  And if you become lost in all the details, you can easily overlook vital steps which are essential to success.  That’s why the best approach is to break it down.  This simple 10-step procedure for planning and executing a powerful webcast can streamline the process and set you up for success.

In the Battle of Hybrid vs. Physical Events, Who is Winning?

2014-pcma-convening-leaders-event_webcast-resized-600Record-breaking attendance numbers were seen at the PCMA 2014 Convening Leaders Event for both in-person and virtual attendees.  The event held this past January in Boston had almost 5,000 attendees. 877 people attended via hybrid and 4,072 attendees participated face-to-face. Additionally, 76 of those face-to-face attendees attended both in person and hybrid over the course of the event making the total hybrid audience 953 people.