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In the Battle of Hybrid vs. Physical Events, Who is Winning?

2014-pcma-convening-leaders-event_webcast-resized-600Record-breaking attendance numbers were seen at the PCMA 2014 Convening Leaders Event for both in-person and virtual attendees.  The event held this past January in Boston had almost 5,000 attendees. 877 people attended via hybrid and 4,072 attendees participated face-to-face. Additionally, 76 of those face-to-face attendees attended both in person and hybrid over the course of the event making the total hybrid audience 953 people.

Hybrid Event Experiences — A Checklist for Success

check_boxes_for_success-resized-600Many companies do not want to abandon their physical events. Instead, it is increasingly common for companies to enhance existing physical events with online event programs and content. The hybrid event model combines the best of both worlds while curbing disadvantages. This guide is designed to walk you through some of the best practices in extending a hybrid experience to your physical events.

EXHIBITOR 2014 Recap: Promoting Events with Digital Marketing


Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having a small 10×10 booth booths on the show floor, I couldn’t help but feel intimidated but yet amazed by the creativity and execution of the surrounding exhibits. Each booth had a story to tell and everyone did it in their very own unique way.

In conjunction with the expo floor, the halls were filled with attendees hurrying to their next session or workshop. With so many different options, and topics ranging from deploying a basic exhibit program to the intricacies of booth design, it was great to see material being covered for all levels.

Ways to Monetize Your Webcasts


Whether you’re looking to drive revenue from sponsorship sales, or via paid registration/content models, there are proven best practices to follow when monetizing your webcasts. As webcasting experts, we are here to help you define your objectives, programs, and platform use to achieve the results you desire.  INXPO’s webcasting tool, XPOCAST, has numerous features that not only help business owners achieve their organizational objectives, but simultaneously creates an unparalleled experience for all-scale global audiences.

Branding and Panels

Webcast content is extremely important, but your audience experience is more crucial. This is where you can explore sponsorship opportunities and packages to offer clients, features to use, and develop the engagement strategy. What are some of the options?

Online Events: The ROI

Do you remember what your last physical event cost? Admit it. Whether you were the lead organizer, vendor, or just a booth owner, it must have surprised you a little.

Then why do we like physical events so much? The answer is simple. They seem more measureable and personal. You know your expenses and what it takes to make money. This may be in ticket sales, sponsorships, paid sessions, raffles, cost-per-lead (CPL), or after-event networking functions. Each attendee is a dollar figure that changes dynamically as more enter the event. On the other side, attendees believe they may meet valuable connections to grow their personal or business portfolios.