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Online Event Marketing: It’s Not Over Until It’s Over

In today’s digital age, traditional event deadlines don’t always apply. Marketers often believe that they should stop marketing to prospects the day of their online event but there are still many opportunities to drive those last-minute registrants while your event is live.

Your customers may feel that they can’t get access to your event once it starts, here are a few channels you can use to change this mindset.

Live Streaming Video Delivery

In my last post, I provided a short glossary of terms to get us comfortable with live streaming media language.  Now that we have some of the acronyms down, let’s map them out in a diagram to see how video gets captured, encoded, delivered and consumed using cloud technologies.

Live Video Streaming Image
Live Video Streaming Workflow With INXPO STUDIO

You will see in the workflow above INXPO STUDIO, INXPO’s HTML5 broadcasting technology replaces traditional hardware such as encoders and video switchers used to swap and combine media sources.

This technology advancement disrupts the live streaming workflow that we know today and paves the future for what’s to come.

Technologies Making Live Video Streaming Possible

The need to reach multiple platforms and devices has been a constant challenge for content creators.  As technologies evolve, bandwidth challenges are being addressed and video is getting easier to create, distribute and consume. Technologies are continuing to be developed to allow applications, browsers and platforms to work together to make live streaming possible.

Engaging Your Audience – Post Event

Don’t miss out on an opportunity to engage with your audience! Post event communications is crucial in the success of an event. Communication with your attendees goes beyond the event itself and into the feeds of their social media and email inbox. Re-purpose your event content though social media posts and gain a better understanding of your audiences’ experience through interactive surveys. By being present with your consumers post event, you are maximizing your impact and interest!