Improve your Marketing Storytelling

Content is king. But unlike real kings, there isn’t just one per country, there are a million content kings out there and they are all competing for your audience. In the saturated world of online marketing, it’s important to find a way to stand out before becoming the online equivalent of the man on the corner swirling the “we buy gold” sign.

The Perfect Login & Registration Page

Login and registration pages serve a straight forward purpose, which can often cause the details of them to be overlooked when creating your webcast or online event. Before rushing to get an easy check off on your event to-do list, follow these few simple best practices that will take your pages from a basic step to an enticing reason for your

Live Streaming Video Delivery

In my last post, I provided a short glossary of terms to get us comfortable with live streaming media language.  Now that we have some of the acronyms down, let’s map them out in a diagram to see how video gets captured, encoded, delivered and consumed using cloud technologies.

Live Video Streaming Image
Live Video Streaming Workflow With INXPO STUDIO

You will see in the workflow above INXPO STUDIO, INXPO’s HTML5 broadcasting technology replaces traditional hardware such as encoders and video switchers used to swap and combine media sources.

This technology advancement disrupts the live streaming workflow that we know today and paves the future for what’s to come.