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Integrating Digital Events Into Your Content Marketing Program

integrating digital events into your content marketing program

The following is a guest post from Scott Lum of Microsoft. Scott is our featured Thought Leader in our upcoming Thought Leaders LIVE Webcast, “Using Digital Events as a Hub for a Content Marketing Program.”


Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content marketing has been evolving quickly for both large and small businesses. Companies have always used content of various types in their marketing efforts but new digital, social and mobile channels have made organizing and communicating the content much easier. Instead of treating content marketing efforts as siloed experiences, marketers need to integrate their efforts to tell a story that resonates with their customers.

Achieve Virtual Event Success by Looking at The NFL

Last week, the NFL announced its 2012 schedule. This week, they hold their Annual Draft. Do you see a pattern? There’s something happening all year round. Look to the NFL (and what they do) to bring success to your virtual events.


News flash: The National Football League (NFL) is an event planning organization. And they happen to be among the best in the universe. The NFL runs a year-long series of events, from mini-events, to large scale events to mega events (e.g. The Super Bowl).

Recently, the release of the NFL’s 2012 schedule coincided with 3-hour, prime time specials on both ESPN and NFL Network. Wow. Unlike any other major sport, the NFL is top of mind (in their fans’ minds) 365 days a year, 24×7.

5 Thoroughly Awesome Resources on Content Marketing


Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.” Judging by blog postings in my RSS reader of late, it seems that content marketing is nearly as hot a topic as Pinterest and Instagram. Given the rising interest in the topic, I thought I’d gather up five thoroughly awesome resources on content marketing.

Online Platforms for Off-Site Meetings

online platforms for off site meetings


Over at The Extraordinary Team Blog, Kristin Arnold published an interesting piece titled “Top Ten Mistakes Leaders Make When Convening on Off-Site or Retreat.” Kristin’s piece focused on the scenario of an off-site meeting planned by the CEO of a $400MM manufacturing company. Based on Mistake #3 (“Invite Everyone”), I gather that the meeting ought to focus on the core executive team of the company – perhaps the CEO’s direct reports.