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How Thrivent Financial Launched a Hybrid Event

Pictured: Thrivent Financial’s Steph Pfeilsticker.

Photo credit: a MEETINGSNET article on Thrivent’s hybrid event.


Steph Pfeilsticker, Senior Event Planner with Thrivent Financial in Minneapolis, was recently featured in a MEETINGSNET article on Thrivent’s National Sales Meeting (NSM). Thrivent Financial is a not-for-profit financial services membership organization. Inspired by a presentation from Bruce MacMillan, MPI CEO on the future of meetings, Steph made a point to put MacMillan’s suggestions to work. She provided the planning, justification, execution and delivery of Thrivent’s first-ever hybrid sales meeting, combining their traditional face-to-face meeting with a digital extension.

How to Measure Hybrid Event ROI

Pictured: Todd Hanson, Founder and President of Catalyst Performance Group, Inc., and founder of the ROI of Engagement Resource Center.


Hybrid events, which combine a physical event with a digital extension, have been getting a lot of play lately in the meetings and events space. According to Todd Hanson, Founder of the Catalyst Performance Group, measuring the Return On Investment (ROI) of your hybrid event isn’t much different than measuring the ROI of your face-to-face event. After all, we’re “trying to communicate with people,” says Hanson, and digital technologies aid in effective measurement of those people-to-people interactions.

Does Your Webinar Audience Multitask? You Bet.

Pictured: Carmen Taran, Co-Founder of Rexi Media.


When you present to a physical audience, it’s relatively “hard” for your audience to abandon you. Someone sitting in the middle of a row doesn’t want to ask half of that row to stand up – and, draw attention to whole scene. Surfing on your smartphone looks rude, even though lots of attendees do it today (in the form of tweets).

Consider an online audience. It’s a scary thought for presenters: your audience’s attention is only one click away.

Q&A on Intel’s Online Events Journey

Q A on Intel Online Events Journey


Recently, Intel’s Phil Tierney (@virtuallyphil) presented a Thought Leaders LIVE webinar titled “Intel’s Online Events Journey: From Internal to External to Self Service.” The audience reception to the online events presentation was so great that Phil was not able to address all the questions that were submitted.

Phil is not one to leave his adoring fans hanging, however – so as promised, the unanswered questions (and Phil’s answers) can be found here.