Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having a small 10×10 booth booths on the show floor, I couldn’t help but feel intimidated but yet amazed by the creativity and execution of the surrounding exhibits. Each booth had a story to tell and everyone did it in their very own unique way.
In conjunction with the expo floor, the halls were filled with attendees hurrying to their next session or workshop. With so many different options, and topics ranging from deploying a basic exhibit program to the intricacies of booth design, it was great to see material being covered for all levels.