The author, Scott Kellner, is INXPO’s Chief Marketing Officer.
Previously, my colleague Alexis published a post, “5 Reasons to Add Social Business TV to Your Internal Jive Community.” Guess what? Social Business TV works just as well for your external Jive Community. While members of an internal community consist of an organization’s employees, an external community consists of employees, as well as partners, customers and prospects. As such, activities common in external communities include customer support, product feedback, product questions and product updates (i.e. provided by the administrator of the community).