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How Thrivent Financial Launched a Hybrid Event


Pictured: Thrivent Financial’s Steph Pfeilsticker.

Photo credit: a MEETINGSNET article on Thrivent’s hybrid event.

Introduction

Steph Pfeilsticker, Senior Event Planner with Thrivent Financial in Minneapolis, was recently featured in a MEETINGSNET article on Thrivent’s National Sales Meeting (NSM). Thrivent Financial is a not-for-profit financial services membership organization. Inspired by a presentation from Bruce MacMillan, MPI CEO on the future of meetings, Steph made a point to put MacMillan’s suggestions to work. She provided the planning, justification, execution and delivery of Thrivent’s first-ever hybrid sales meeting, combining their traditional face-to-face meeting with a digital extension.

How to Measure Hybrid Event ROI

Pictured: Todd Hanson, Founder and President of Catalyst Performance Group, Inc., and founder of the ROI of Engagement Resource Center.

Introduction

Hybrid events, which combine a physical event with a digital extension, have been getting a lot of play lately in the meetings and events space. According to Todd Hanson, Founder of the Catalyst Performance Group, measuring the Return On Investment (ROI) of your hybrid event isn’t much different than measuring the ROI of your face-to-face event. After all, we’re “trying to communicate with people,” says Hanson, and digital technologies aid in effective measurement of those people-to-people interactions.