Creating an engaging webcast starts before your audience even logs in to the webcast. Your goals before the presentation are twofold. First, you want to spread the word so you can get as many interested audience members as possible. Second, you want those viewers to be excited about the webcast even before they view it, so that they are eager recipients of your message.
List any speakers and their credentials, especially if you have a celebrity or someone high level within your organization joining the webcast.