The following is a guest post from Scott Lum of Microsoft. Scott is our featured Thought Leader in our upcoming Thought Leaders LIVE Webcast, “Using Digital Events as a Hub for a Content Marketing Program.”
Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content marketing has been evolving quickly for both large and small businesses. Companies have always used content of various types in their marketing efforts but new digital, social and mobile channels have made organizing and communicating the content much easier. Instead of treating content marketing efforts as siloed experiences, marketers need to integrate their efforts to tell a story that resonates with their customers.