Last week, I participated in an #engage365 Twitter chat. Donna Sanford (@DonnaEngage365), the Community Manager for engage365.org, engaged me in a debate on “livestream vs. capture?”
I took the stance that livestream is the best way to provide event content, whereas Donna took the other side, arguing that capture (and later replay) is the way to go. Unlike the traditional debate in which the debaters pontificate and the audience listens, Donna and I invited everyone (on Twitter) to participate, especially the #eventprofs community.
For external communications, organizations are finding it challenging to stand out from the crowd. Social Business TV allows organizations to create content and programming in an always-on community that supports real-time engagement, live presentations, and resources. Within these communities, quality content drives brand awareness, and can be effective at driving demand for the organization’s products and services.
Recently, President Barack Obama used the “Ask Me Anything” feature of social community site Reddit to do a public-facing Q&A that was open to one and all. While some have commented on this event within the larger backdrop of the upcoming Presidential election, I had a far simpler takeaway.
It used to be that business moved at the speed of sound. These days, it seems like business moves at the speed of light. I wouldn’t be surprised if a few years from now, businesses figured out how to exceed even that speed.
With this pace of rapid change in mind, it’s more important than ever for executives to keep their organizations on the same page. And that’s where an online leadership channel comes into play. Consider these ten benefits.