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How Gamification Can Enable Digital Event Success

dannette veale cisco systems virtual edge summit 2012


At Virtual Edge Summit 2012, I attended an excellent Learning Lounge presentation by Dannette Veale (@dveale) titled “Driving Attendee Engagement with Gamification.” Dannette works in Digital Engagements and Technology Strategy at Cisco and is a client of our’s.

First of all, just what is gamification? Dannette defined it this way in her session: “Gamification is the use of game design techniques, including game mechanics and game dynamics, to drive participation, engagement and loyalty with an audience.”

7 Reasons Why Your Association’s Annual Meeting Should be a Hybrid Event

7 reasons why your association annual meeting should be a hybrid event

The following is a guest post by Catherine Mills. Catherine is Director, Council on ADA Sessions at the American Dental Association (ADA). Catherine is based in Chicago, IL.


Founded in 1859, the American Dental Association is the oldest and largest national dental society in the world. We host our annual meeting, the ADA Annual Session, in a different U.S. city each year to cater to the geographical distribution of our members.

2012 Resolution: More Effective Internal Communications

2012 resolution more effective internal communications


REGISTER for a free internal communications webcast:

To make 2012 your best year ever, your entire organization needs to be on the same page. Think of your organization as an automobile – when I fail to get a front-wheel alignment, my tires get worn and my car doesn’t drive optimally. When my wheels are aligned, however, my trusty vehicle hums along quite nicely (as a side note, I like my cars as I do my events – hybrids).

As we kick off 2012, make a resolution for more effective internal communications. We provide some tips to help you lead the way.

Video Chapter Book on Hybrid Events #pcma12 #ves12

video chapter book on hybrid events


We plan to produce a video chapter book, “Your Complete Guide to Hybrid Events.” We plan to post the video chapter book on our web site and on YouTube. Our goal is to create an educational resource on hybrid events that can benefit the entire industry. We’ll produce and host the chapter book, but we’re inviting YOU (the community) to provide the content. We’ve defined the chapter titles and would like to feature your thoughts and insights.

Making Digital Events More Social


A few weeks ago, I attended a social media seminar and shared with you some ways that Companies Can Leverage #SocialMedia. Here at INXPO, we understand the importance of social media and have been working hard to enhance our platform emphasize the importance of social connections within our virtual events. On December 16, 2011, we released version 10.4 of the INXPO Platform. I’d like to share some of our new and exciting social media enhancements.