5 Thoroughly Awesome Resources on Content Marketing


Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.” Judging by blog postings in my RSS reader of late, it seems that content marketing is nearly as hot a topic as Pinterest and Instagram. Given the rising interest in the topic, I thought I’d gather up five thoroughly awesome resources on content marketing.

Online Platforms for Off-Site Meetings

online platforms for off site meetings


Over at The Extraordinary Team Blog, Kristin Arnold published an interesting piece titled “Top Ten Mistakes Leaders Make When Convening on Off-Site or Retreat.” Kristin’s piece focused on the scenario of an off-site meeting planned by the CEO of a $400MM manufacturing company. Based on Mistake #3 (“Invite Everyone”), I gather that the meeting ought to focus on the core executive team of the company – perhaps the CEO’s direct reports.

Email Newsletters on Digital Events, Internal Communications and More


Digital events have taken on new forms and functions. What began with a 60 minute webinar or a half-day virtual trade show has expanded tremendously. Now, our technology platform supports job fairs, sales kick-off meetings, senior leadership meetings, product launches, hybrid events and many more solutions.

To help our customers and partners understand trends and developments in the many markets we serve, we’ve decided to start a series of email newsletters.

Hybrid Events for Associations: Answers to Your Questions


Recently, we hosted a Thought Leaders LIVE webcast with Tony Lorenz (@TonyLorenzbXb), Founder of bXb Online (@bXbOnline). We hold regular webcasts, in fact, with industry thought leaders. They’re all free and available in an online environment called INXPOLIVE.

Tony’s webcast focused on hybrid event monetization strategies for associations. Tony received more questions than we had time to cover, but he graciously agreed to answer all open questions here on our blog (thanks, Tony). Here they are.