How Thrivent Financial Launched a Hybrid Event


Pictured: Thrivent Financial’s Steph Pfeilsticker.

Photo credit: a MEETINGSNET article on Thrivent’s hybrid event.

Introduction

Steph Pfeilsticker, Senior Event Planner with Thrivent Financial in Minneapolis, was recently featured in a MEETINGSNET article on Thrivent’s National Sales Meeting (NSM). Thrivent Financial is a not-for-profit financial services membership organization. Inspired by a presentation from Bruce MacMillan, MPI CEO on the future of meetings, Steph made a point to put MacMillan’s suggestions to work. She provided the planning, justification, execution and delivery of Thrivent’s first-ever hybrid sales meeting, combining their traditional face-to-face meeting with a digital extension.