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Virtual Events Should Focus on Content, not Furniture

meetings and conventions techbeat column

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In the “Tech Beat” column at Meetings & Conventions, Michael Shapiro wrote a piece titled “The Sociological Evolution of Meeting Online.” In the article, Michael asked, “Are we past the point where we need to think of our virtual interactions in physical world terms?” For me, the clear answer is “for sure.”

Business Motivations for Events (How to Apply Them to Virtual Events)


Our good friends at Virtual Edge Institute, PCMA and UBM Studios published a report titled “Business Motivations and Social Behaviors for In-Person and Online Events.” The report is based on insights from an online survey conducted earlier this year, with 479 respondents from North America.

In a press release announcing the availability of the report, the three parties shared a summary of the insights learned: