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Business Motivations for Events (How to Apply Them to Virtual Events)


Our good friends at Virtual Edge Institute, PCMA and UBM Studios published a report titled “Business Motivations and Social Behaviors for In-Person and Online Events.” The report is based on insights from an online survey conducted earlier this year, with 479 respondents from North America.

In a press release announcing the availability of the report, the three parties shared a summary of the insights learned:

How to Generate Leads for Your Virtual Event Sponsors

how to generate leads for your virtual event sponsors


For decades, companies have been using trade shows and conventions as a primary source for lead generation. Virtual trade shows can be equally effective in generating leads. They’re an excellent opportunity for companies to generate targeted leads efficiently and cost effectively.

If you’re the organizer of a virtual trade show, one of the primary ways you’ll be measured is the quantity and quality of leads your event delivers to your sponsors. Below are some ways to ensure that your event generates great leads for your sponsors.