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Graduate Your Audience from Attendees to Participants

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The following is a guest post by Nick Caston of Blue Sky Broadcast.


The word “engagement” has been coming up frequently – and rightfully so. Engagement can transform a good webinar into a great event and can transform passive attendees into your biggest fans. Successfully delivering webinars and hybrid events is a challenge in itself, but, to truly engage your audience and enable them to engage others is an art.

Some recent tips posted on “Casting Calls” include using polls and Q&A, integrating Twitter feeds and leveraging video to create a more emotional connection. When delivered correctly, these and other tools can transform your web–based events into experiences that keep your constituents coming back for more.

Facebook Marketing Tip for Your Brand Page

Facebook Marketing Tip for Your Brand Page


Do you want to get more exposure to your Facebook Page? Typical means for promoting your Facebook page include hyperlinks from your web site, inclusion in your employees’ email signatures and promotion from your other social networks (e.g. Twitter). While I might be stating the obvious, what about leveraging Facebook itself? Here’s how.

How to Generate an Audience for Your Virtual Event

how to generate an audience for your virtual event

Note: The following post is by Matt Goodwin, Account Manager at INXPO.

Introduction: Information Overdrive

In the virtual event world, it is difficult to capture your market because there are millions of sites begging for attention. According to the Netcraft Web Server Survey (2011), there are 312,693,296 reported site responses. From breaking news to addicting games, market segments are over saturated with a flood of information. What sets an organization’s virtual presence apart from the rest of the virtual world is the ability to effectively promote the event. Whether it is physical or virtual promotion, an organization can have a tough time swimming in a sea ofvirtually endless possibilities. This blog will possibly help arm your organization with information and resources to increase visibility and generate more attendees.

How Exhibitors Can Best Connect with Attendees at Virtual Trade Shows


Recently, we utilized Facebook Questions to ask about your reasons for attending a virtual trade show. You responded in the following order:

  1. The sessions
  2. The attendees
  3. The theme
  4. The exhibitors

How Exhibitors Can Best Engage with Attendees at Virtual Trade Shows

“The exhibitors” received zero votes, which tells us that while virtual trade show attendees will engage with exhibitors, that’s not the primary reason for their attendance. In this post, we’ll provide tips on how exhibitors can best connect with virtual trade show attendees.

Why Your Virtual Trade Show Should Offer Prizes

why your virtual trade show should offer prizes

Note: The following is a guest post by Max Kozak, Event Manager at INXPO. Max has worked with numerous clients on prize strategies for their virtual trade shows.


Prizes provide a great way to attain higher attendee engagement in your virtual trade shows. Prizes provide a beneficial relationship for both the attendees and the exhibitors. If they know there is “value” associated with their actions, attendees can be encouraged to view presentations and interact with others. Attendees know that the more interactions they have within the event, the more chances they’ll have of winning a prize.