Your brand represents not only a customer’s recognition of your product or service but the feeling, impression and opinion you want your customer base to have about it. A brand isn’t built in a month, a year or once you develop your logo but is something that consistently must be nurtured and sustained. Online events, webcasts and video portals can be strong brand building tools.
The Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.
How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage.