In today’s busy world, there are way too many content marketing tactics to select from, and choosing the rights ones that prove real ROI can be difficult. One of the biggest priorities that I am seeing as a Marketer is the ability to measure the effectiveness of a campaign or program.
Take a look at this interesting trend: 67% of B2B Marketers think event marketing is the most effective strategy. Let’s be honest, if it isn’t generating sales then it’s probably lower on your tactics list.
Read the full article and infographic on The Marketing Scope.