Your Complete Guide to Hybrid Events


At PCMA Convening Leaders and Virtual Edge Summit 2012 in San Diego, we filmed eight event and meeting experts for their insights on hybrid events. Here’s the result: Your Complete Guide to Hybrid Events, delivered as a video chapter book. We share insights from eight experts on hybrid events and hybrid meetings.

Chapter 1: What is a hybrid event?

Jenise Fryatt (@JeniseFryatt), Co-Owner and Marketing Director at Icon Presentations (@IconPresentsAV) kicks us off with the basics: just what is a hybrid event?

Chapter 2: Do Hybrid Events Cannibalize Physical Event Attendance?

Dana Freker Doody, VP Corporate Communications, The Expo Group (@theexpogroup), addresses the important question: if I create a hybrid event (i.e. add a digital extension to my face-to-face event), will it cannibalize attendance?

Chapter 3: How Do You Market Your Hybrid Event?

Chapter 3 features Tony Lorenz, Founder and CEO of bXb Online (@bXbOnline). Tony covers marketing considerations for everything from vertical industry events, to external events to internal events.

Chapter 4: How Do You Incorporate Social Media Into Your Hybrid Event?

Chapter 4 features Jessica Levin (@JessicaLevin), President and Chief Connector at Seven Degrees Communications. According to Jessica, “social media is the key component to a hybrid event.” Jessica provides you with tips on how to staff your team, to interact with the face-to-face audience, interact with the virtual audience and how to ask provocative questions:

Chapter 5: Should Hybrid Events Include a Virtual Emcee?

Emilie Barta (@EmilieBarta), Hybrid Event Consultant and Virtual Emcee, discusses the benefits of having a virtual emcee in your hybrid event:

Chapter 6: A/V Considerations for Hybrid Events

Midori Connolly (@AVGirlMidori), CEO and Chief AVGirl, Pulse Staging & Events, provides audiovisual (A/V) tips for your hybrid events:

Chapter 7: How Do You Measure Hybrid Event ROI?

Todd Hanson (@ToddHanson), Founder and President of Catalyst Performance Group, Inc., shares insights on how to measure hybrid event ROI:

Chapter 8: Hybrid Event Case Study

David Haas (@cavoom), Director, Technology Solutions at Freeman, tells us about a Freeman product launch that was produced as a hybrid event:

Did you know? We have a white paper on hybrid event best practices.


Post contributed by Dennis Shiao