At PCMA Convening Leaders and Virtual Edge Summit 2012 in San Diego, we filmed eight event and meeting experts for their insights on hybrid events. Here’s the result: Your Complete Guide to Hybrid Events, delivered as a video chapter book. We share insights from eight experts on hybrid events and hybrid meetings.
Chapter 1: What is a hybrid event?
Chapter 2: Do Hybrid Events Cannibalize Physical Event Attendance?
Dana Freker Doody, VP Corporate Communications, The Expo Group (@theexpogroup), addresses the important question: if I create a hybrid event (i.e. add a digital extension to my face-to-face event), will it cannibalize attendance?
Chapter 3: How Do You Market Your Hybrid Event?
Chapter 4: How Do You Incorporate Social Media Into Your Hybrid Event?
Chapter 4 features Jessica Levin (@JessicaLevin), President and Chief Connector at Seven Degrees Communications. According to Jessica, “social media is the key component to a hybrid event.” Jessica provides you with tips on how to staff your team, to interact with the face-to-face audience, interact with the virtual audience and how to ask provocative questions:
Chapter 5: Should Hybrid Events Include a Virtual Emcee?
Emilie Barta (@EmilieBarta), Hybrid Event Consultant and Virtual Emcee, discusses the benefits of having a virtual emcee in your hybrid event:
Chapter 6: A/V Considerations for Hybrid Events
Midori Connolly (@AVGirlMidori), CEO and Chief AVGirl, Pulse Staging & Events, provides audiovisual (A/V) tips for your hybrid events:
Chapter 7: How Do You Measure Hybrid Event ROI?
Todd Hanson (@ToddHanson), Founder and President of Catalyst Performance Group, Inc., shares insights on how to measure hybrid event ROI:
Chapter 8: Hybrid Event Case Study
David Haas (@cavoom), Director, Technology Solutions at Freeman, tells us about a Freeman product launch that was produced as a hybrid event:
Did you know? We have a white paper on hybrid event best practices.
Post contributed by Dennis Shiao